EXPERIENCE BY SERVICE
Paid Social Advertising
Built Around Testing, Targeting, and Optimization
Paid social advertising is more than boosting posts or putting money behind a good looking graphic. Strong paid social requires clear audience strategy, creative variation, conversion tracking, location awareness, behavioral signals, demographic and psychographic targeting, and ongoing optimization based on what the data is actually showing.
Ruiz Advertising Company brings experience building paid social campaigns that connect creative, audiences, landing pages, pixels, CRM data, booking activity, and performance reporting. The goal is to test intelligently, learn quickly, shift budget where it performs, and turn social media attention into measurable business activity.
Audience Targeting
Campaigns built around location, behavior, interests, demographics, psychographics, local context, and conversion intent.
Creative Testing
Multiple ad sets, headlines, captions, videos, stills, influencer content, and short-form creative variations tested against each other.
Tracking & Optimization
Pixel setup, CRM alignment, booking data, landing-page activity, and reporting used to refine budget, targeting, and creative direction over time.
Case Study: Paid Social Membership Growth
Driving Membership Interest for a Boutique Fitness Brand
Challenge
A popular boutique fitness franchise needed to support membership growth through paid social advertising. The campaign required more than broad wellness messaging; it needed to reach people likely to be interested in fitness, local workout options, and nearby studio experiences while connecting ad activity back to real membership interest
Work
The work included connecting campaign activity with the organization’s membership CRM, installing and aligning behavioral tracking, and building audience segments around location, wellness interests, fitness behaviors, and nearby gym activity. Existing photography and video assets were edited into multiple short-form ad variations, including quick 5-, 10-, and 15-second cuts designed for social media placement.
Result
The campaign created a clear paid-social pathway from audience targeting to membership landing pages, allowing performance to be tracked more directly across ad engagement and membership signups. The work showed how a local wellness brand could use existing creative assets, behavioral targeting, CRM connection, and paid media to support measurable membership growth.
Services Demonstrated
Paid Social Advertising, Reporting & Analytics, Business Development & Lead Gen, CRM alignment, behavioral targeting, pixel setup, short-form creative editing, campaign optimization, membership lead generation, and conversion tracking.
Case Study: Paid Social Testing & Local Demand
Optimizing Bookings for a Franchise Wellness Brand
Challenge
A local wellness brand needed to build awareness, introduce more people to its services, and create stronger booking momentum in a competitive lifestyle and wellness market. The work required more than simple posting or broad promotion. It needed a connected mix of paid media, audience targeting, offer promotion, influencer activity, email, SMS, and creative testing designed to reach new audiences and move them toward action.
Work
The work included planning and managing Meta advertising, Google Ads, Performance Max campaigns, audience targeting, creative testing, campaign optimization, and localized digital promotion. Campaigns were built around service education, membership interest, booking opportunities, seasonal offers, and audience segments likely to respond to wellness, recovery, relaxation, and self care messaging.
Additional support included coordinating influencer engagements, helping evaluate fit, arranging promotional opportunities, securing usable content, and repurposing approved creator material into broader campaign activity. Email and SMS messaging also helped extend the campaign beyond a single touchpoint, giving the brand more ways to stay visible, promote offers, and support booking behavior.
Result
The campaign created a broader digital pathway for awareness, engagement, and bookings. Paid social, search visibility, Performance Max activity, influencer content, email, and SMS worked together to introduce the brand to more people, reinforce the service experience, and build more consistent booking momentum across multiple touchpoints.
Services Demonstrated
Paid Social Advertising, Reporting & Analytics, Google Business & Search, Content & Storytelling, influencer content, creative testing, location targeting, pixel tracking, booking optimization, campaign reporting, and budget refinement.
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