EXPERIENCE BY INDUSTRY
Healthcare Marketing
That Makes Complex Services Easier to Understand
Organizations may need to explain complex benefits, promote specialized services, recruit hard-to-reach professionals, support local demand, or help people understand what next step is available to them.
Ruiz Advertising Company brings experience translating complicated healthcare, wellness, and professional-service messages into clearer campaigns, digital pathways, paid media, video content, and audience-focused communication that meets people where they are.
Audience Clarity
Messaging that simplifies complex services, benefits, offers, and opportunities for the people who need to understand them.
Local Demand & Membership
Paid social and digital campaign support for wellness brands seeking awareness, signups, bookings, or stronger audience engagement.
Healthcare Recruitment
Recruitment marketing support for medical professionals, students, candidates, recruiters, and specialized healthcare audiences.
Case Study: Paid Social Advertising
Driving Membership Interest for a Boutique Fitness Brand
Challenge
A popular boutique fitness franchise needed to support membership growth through paid social advertising. The campaign required more than broad wellness messaging; it needed to reach people likely to be interested in fitness, local workout options, and nearby studio experiences while connecting ad activity back to real membership interest
Work
The work included connecting campaign activity with the organization’s membership CRM, installing and aligning behavioral tracking, and building audience segments around location, wellness interests, fitness behaviors, and nearby gym activity. Existing photography and video assets were edited into multiple short-form ad variations, including quick 5-, 10-, and 15-second cuts designed for social media placement.
Result
The campaign created a clear paid-social pathway from audience targeting to membership landing pages, allowing performance to be tracked more directly across ad engagement and membership signups. The work showed how a local wellness brand could use existing creative assets, behavioral targeting, CRM connection, and paid media to support measurable membership growth.
Services Demonstrated
Paid Social Advertising, Reporting & Analytics, Business Development & Lead Gen, audience targeting, CRM alignment, behavioral pixel setup, creative editing, campaign optimization, membership lead generation, and conversion tracking.
Case Study: Digital Advertising & Influencer Marketing
Building Booking Momentum for a Local Wellness Brand
Challenge
A local wellness brand needed to build awareness, introduce more people to its services, and create stronger booking momentum in a competitive lifestyle and wellness market. The work required more than simple posting or broad promotion. It needed a connected mix of paid media, audience targeting, offer promotion, influencer activity, email, SMS, and creative testing designed to reach new audiences and move them toward action.
Work
The work included planning and managing Meta advertising, Google Ads, Performance Max campaigns, audience targeting, creative testing, campaign optimization, and localized digital promotion. Campaigns were built around service education, membership interest, booking opportunities, seasonal offers, and audience segments likely to respond to wellness, recovery, relaxation, and self care messaging.
Additional support included coordinating influencer engagements, helping evaluate fit, arranging promotional opportunities, securing usable content, and repurposing approved creator material into broader campaign activity. Email and SMS messaging also helped extend the campaign beyond a single touchpoint, giving the brand more ways to stay visible, promote offers, and support booking behavior.
Result
The campaign created a broader digital pathway for awareness, engagement, and bookings. Paid social, search visibility, Performance Max activity, influencer content, email, and SMS worked together to introduce the brand to more people, reinforce the service experience, and build more consistent booking momentum across multiple touchpoints.
Services Demonstrated
Paid Social Advertising, Omnichannel Campaign Strategy, Google Business & Search, Reporting & Analytics, influencer marketing, email marketing, SMS marketing, localized audience targeting, creative testing, offer promotion, and booking optimization.
Case Study: Recruitment Marketing
Simplifying Medical Recruiting Messages for Professional Audiences
Challenge
The U.S. Army Medical Recruiting Brigade needed to communicate healthcare career opportunities, scholarship-program benefits, and recruiting pathways to practicing medical professionals, new students, and soon to graduate healthcare candidates across major West Coast markets. The challenge was making complex recruiting information feel clear, credible, and easy to act on.
Work
The work included social media marketing, digital pathways, virtual recruiting events, informational fairs, hospital and university outreach, video content, testimonial style messaging, and candidate facing communication. The goal was to help recruiters explain detailed opportunities in a more practical way while giving candidates useful information before a direct conversation.
Result
The campaign structure helped turn complex medical recruiting offers into clearer messages, stronger digital content, and more useful follow up pathways. Video, online events, and candidate focused content supported broader awareness while helping interested prospects better understand the opportunity before speaking with a recruiter.
Services Demonstrated
Recruitment Marketing, Business Development & Lead Gen, Content & Storytelling, Research & Messaging, healthcare candidate outreach, recruiter enablement, virtual events, hospital and university outreach, social media marketing, and digital recruiting pathways.
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