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That Moves People Through the Funnel
That Moves People Through the Funnel
Organizations may need to explain complex benefits, promote specialized services, recruit hard-to-reach professionals, support local demand, or help people understand what next step is available to them.
Ruiz Advertising Company brings experience translating complicated healthcare, wellness, and professional-service messages into clearer campaigns, digital pathways, paid media, video content, and audience-focused communication that meets people where they are.
Funnel Strategy
Campaigns organized around awareness, consideration, conversion, and the practical actions required at each stage.
Sales Enablement
Messaging, talking points, content, videos, and training that help teams speak clearly to warm leads and decision-makers.
Conversion Pathways
Digital and in-person pathways designed to reduce friction, answer questions, build trust, and move people toward action.
Experience & Case Studies / By Service / Lead Gen & Business Development
Case Study: Recruitment Funnel & Sales Enablement
Case Study: Recruitment Funnel & Sales Enablement
Helping Recruiters Turn Awareness into Candidate Conversations
Helping Recruiters Turn Awareness into Candidate Conversations
Challenge
Challenge
The U.S. Army Medical Recruiting Brigade needed to communicate healthcare career opportunities, scholarship-program benefits, and recruiting pathways to practicing medical professionals, new students, and soon to graduate healthcare candidates across major West Coast markets. The challenge was making complex recruiting information feel clear, credible, and easy to act on.
The U.S. Army Medical Recruiting Brigade needed to communicate healthcare career opportunities, scholarship-program benefits, and recruiting pathways to practicing medical professionals, new students, and soon to graduate healthcare candidates across major West Coast markets. The challenge was making complex recruiting information feel clear, credible, and easy to act on.
Work
Work
The work included social media marketing, digital pathways, virtual recruiting events, informational fairs, hospital and university outreach, video content, testimonial style messaging, and candidate facing communication. The goal was to help recruiters explain detailed opportunities in a more practical way while giving candidates useful information before a direct conversation.
The work included social media marketing, digital pathways, virtual recruiting events, informational fairs, hospital and university outreach, video content, testimonial style messaging, and candidate facing communication. The goal was to help recruiters explain detailed opportunities in a more practical way while giving candidates useful information before a direct conversation.
Result
Result
The campaign structure helped turn complex medical recruiting offers into clearer messages, stronger digital content, and more useful follow up pathways. Video, online events, and candidate focused content supported broader awareness while helping interested prospects better understand the opportunity before speaking with a recruiter.
The campaign structure helped turn complex medical recruiting offers into clearer messages, stronger digital content, and more useful follow up pathways. Video, online events, and candidate focused content supported broader awareness while helping interested prospects better understand the opportunity before speaking with a recruiter.
Services demonstrated: Lead Gen & Business Development, Recruitment Marketing, Audience Research & Messaging, Content, Video & Storytelling, Omnichannel Campaign Strategy, sales enablement, recruiter training, digital advertising support, virtual event pathways, talking points, and conversion planning.
Services demonstrated: Lead Gen & Business Development, Recruitment Marketing, Audience Research & Messaging, Content, Video & Storytelling, Omnichannel Campaign Strategy, sales enablement, recruiter training, digital advertising support, virtual event pathways, talking points, and conversion planning.
Case Study: Professional Services Business Development
Case Study: Professional Services Business Development
Using Storytelling to Clarify a High-Value Professional Service
Using Storytelling to Clarify a High-Value Professional Service
Challenge
Challenge
A Texas-based owner’s representative firm needed to explain a specialized role that is often misunderstood by the market. The brand needed to move beyond being mistaken for a general contractor and clearly show how it represents owners, protects project interests, coordinates vendors, supports complex development work, and helps deliver stronger value across major construction projects.
A Texas-based owner’s representative firm needed to explain a specialized role that is often misunderstood by the market. The brand needed to move beyond being mistaken for a general contractor and clearly show how it represents owners, protects project interests, coordinates vendors, supports complex development work, and helps deliver stronger value across major construction projects.
Work
Work
The work included website development, social media planning, paid media support, content organization, service messaging, and project-based storytelling. Video walkthroughs, finished-project features, and subject-matter content were used to explain the complexity of large construction and development projects while showing how the firm simplified the experience for owners, developers, and organizational stakeholders.
The work included website development, social media planning, paid media support, content organization, service messaging, and project-based storytelling. Video walkthroughs, finished-project features, and subject-matter content were used to explain the complexity of large construction and development projects while showing how the firm simplified the experience for owners, developers, and organizational stakeholders.
Result
Result
The marketing helped clarify the firm’s value proposition and make its expertise easier for prospective clients to understand. By connecting project outcomes, vendor coordination, owner advocacy, trust, cost awareness, and execution quality, the work helped position the brand as a strategic partner for organizations managing complex real estate and development projects.
The marketing helped clarify the firm’s value proposition and make its expertise easier for prospective clients to understand. By connecting project outcomes, vendor coordination, owner advocacy, trust, cost awareness, and execution quality, the work helped position the brand as a strategic partner for organizations managing complex real estate and development projects.
Services demonstrated: Lead Gen & Business Development, Website & Digital Pathways, Audience Research & Messaging, Content, Video & Storytelling, Paid Social Advertising, Brand & Creative Direction, professional services positioning, service explanation, project walkthroughs, trust-building content, and sales pathway planning.
Services demonstrated: Lead Gen & Business Development, Website & Digital Pathways, Audience Research & Messaging, Content, Video & Storytelling, Paid Social Advertising, Brand & Creative Direction, professional services positioning, service explanation, project walkthroughs, trust-building content, and sales pathway planning.
Explore More Experience & Case Studies
By Service
BUSINESS DEVELOPMENT & LEAD GEN / OMNICHANNEL CAMPAIGN STRATEGY / PAID SOCIAL ADVERTISING / RECRUITMENT MARKETING / WEBSITE & DIGITAL PATHWAYS / BRAND & CREATIVE DIRECTION / CONTENT & STORYTELLING / REPORTING & ANALYTICS / STRATEGIC COMMUNICATIONS & PR / MARKETING LEADERSHIP & TEAM COORDINATION / RESEARCH & MESSAGING / GOOGLE BUSINESS & SEARCH
BUSINESS DEVELOPMENT & LEAD GEN / OMNICHANNEL CAMPAIGN STRATEGY / PAID SOCIAL ADVERTISING / RECRUITMENT MARKETING / WEBSITE & DIGITAL PATHWAYS / BRAND & CREATIVE DIRECTION / CONTENT & STORYTELLING / REPORTING & ANALYTICS / STRATEGIC COMMUNICATIONS & PR / MARKETING LEADERSHIP & TEAM COORDINATION / RESEARCH & MESSAGING / GOOGLE BUSINESS & SEARCH
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